![]() Rockstar switched distributors from Coca-Cola to PepsiCo in the summer of 2009. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries, in addition to the United States. In addition to featuring different ingredients, which it claimed were “scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles-from athletes to rock stars,” Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size (against Red Bull’s 8 oz can) and marketing itself as “twice the size of Red Bull for the same price.”īy 2007, Rockstar was one of the top three energy drink brands in North America, (having enjoyed a 155% growth in sales in 2004, reaching $48 million) and had sold over a billion cans. Rockstar Energy Drink is available in fourteen different flavors, and in over twenty countries.įounded in 1998 by Russell Weiner, the son of conservative talkshow host Michael Savage, Rockstar launched into the fastest-growing segment of the US beverage market at the time, energy drinks. With 14% of the US market in 2008, Rockstar is a leading energy drink brand. Rockstar is an energy drink created in 2001. The new branding was launched in a big way with the brand’s first television commercial and integrated 360 campaign.ĭesigners: PepsiCo Design & Innovation, PepsiCo.Rockstar Energy Drink logo vector Rockstar Energy Drink logo vector, Rockstar logo vector preview > Download Rockstar Energy Drink logo vector now About Rockstar Energy Drink They also took what worked from the previous branding including a bold application of the star equity to build brand awareness. The designers took an evolved approach to shape language, typography, and product imagery. The visual identity system is based on a gold and black color palette to elevate quality expectations. Key information was brought to the top of the pack creating an iconographic caffeine level system so customers can shop across the portfolio based on their energy needs - caffeine levels are something other energy drink brands relegate to the back panel.įor sub-lines the designers reduced the SKUs and designed each one according to the style of different music genres. The designers developed an innovative “paired” product imagery that gives persistent branding in the cold vault and easy information navigation for consumers. This included taking a new approach to the logotype - creating a wordmark that’s more mature and jives with the star. Using this simplified brand symbol as the foundation of the design strategy, the designers got to work crafting an entirely new packaging and visual identity system. Rockstar energy drink logo star Custom craft Handmade Centerpieces Hampton Art Christmas Trio- 1x3 Wood Mounted Rubber Stamp You look amazing Sticker for. The design strategy embraced this ubiquitous shape infusing it with renewed confidence, timelessness, and modernity all while making it approachable, desirable, and badge worthy. Luckily for the designers, all the pieces were already in place, they just needed to dust everything off and remix the brand for modern times. However, with a decade-old identity it was time for an infusion of… well… energy. When people see the brand, they know exactly what it is. Rockstar was one of the original energy drinks with a long history. This bold, new golden star serves as a strong foundation for brand equity moving forward, serving as an icon for the aspiration of the hustle. ![]() ![]() The new packaging architecture leverages the star as a supergraphic that connects cans on shelves with advertising in the field to create a bold billboard that transcends touchpoints. Rockstar Energy Drink Redesign was awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. They re-engineered the iconic star logo to be modern. The designers thus challenged themselves with this portfolio-wide global brand identity. has reimagined and redesigned the new image and branding of one of the world’s most well-known energy drinks: Rockstar. Led by the design team of PepsiCo Design & Innovation, PepsiCo. ![]()
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